Grammy Museum Opens Exhibition In Honor Of Latin Superstar Carlos Vives

November 15, 2017
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The GRAMMY Museum® L.A. LIVE and Bulova kicked off Latin Grammy week last night at the opening of DEEP HEART: Roots, Rock & The Music Of Carlos Vives, a new exhibit at the Grammy Museum. A sold out, “An Evening With” public program was hosted at the Clive Davis Theater at the museum and featured an intimate performance from Carlos and his band and Q&A hosted by David Fricke, senior writer at Rolling Stone and the host of “The Writer’s Block” on SiriusXM Radio.

During the 90 minute program, the two discussed the origins of the many rhythms pervasive in Carlos’ music and his mission to keep those historical sounds alive in contemporary music. They discussed how the geographic areas of Colombia, most especially the Rio Grande del Magdelena, like the Mississippi, were the pathways through which regional and international sounds were transported from one part of the country and were combined and expressed in another; for instance jazz and cumbia. Carlos had 8 musicians on stage and the audiences went wild as they performed music to illustrate the conversation playing songs like 1998 Pa Mayte, 2004’s El Rock de Mi Pueblo and others.

The new, one-of-a-kind exhibit is open until Fall 2018 and offers visitors an in-depth look at the iconic career of the two-time GRAMMY®-winning and 11-time Latin GRAMMY-winning Colombian singer/songwriter.

On display through November 2018, the exhibit will feature, among other items:
• The outfit Vives wore for his first big telenovela appearance on “Escalona”
• Vives’ first GRAMMY Award: Best Traditional Latin Album for 2001’s Dejame Entrar
• Vives’ 2005 Latin GRAMMY Award for Best Contemporary Tropical Album for El Rock De Mi Pueblo
• Handwritten lyrics and outfits used in the music video for his award-winning collaboration with Shakira, “La Bicicleta”
• Handwritten notes and lyrics used during the making of his 2013 Latin GRAMMY-winning album, Corazón Profundo

“It’s an absolute honor to be able to pay tribute to one of Latin music’s most influential artists, and the music of Colombia, through this new exhibit,” said Nwaka Onwusa, GRAMMY Museum Curator. “Carlos Vives helped shape the new Colombian and Latin American sound. We are thrilled to share his incredible story with our visitors.”

“Carlos Vives has had an enormous impact on music both in Colombia and here in the United States,” said Scott Goldman, GRAMMY Museum Executive Director. “While his work as a singer, composer, actor, and entrepreneur has touched millions, his commitment to music education as part of his Rio Grande music school continues to inspire future generations of music creators. We hope this exhibit will be just as inspiring.”

“Bulova is proud to work alongside the GRAMMY Museum to promote such an inspirational and educational exhibit featuring Carlos Vives, one of the most influential Latin artists of our time,” said Robert Christiano, EVP Marketing at Bulova.

“I feel very honored to be able to share the story of my musical history and its evolution throughout my 25-year artistic career,” said Vives. “Thank you to the GRAMMY Museum for this opportunity.”

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