ASHER ROTH Releases NEW VIDEO for Single “Tangerine Girl”
on VEVO TODAY
Playing SXSW This Week
Asher Roth has announced the debut of his new music video for his album’s single “Tangerine Girl” today on VEVO! The video, directed by Matt Spicer, is a playful yet soulful throwback to the good old days of skate rinks and disco lights while your resident DJ spins your favorite tracks. When discussing the inspiration behind the video, Asher says “I always prefer to use music videos as opportunities to tell stories. ‘Tangerine Girl’ was ideal for a bizarre love story at the skating rink.” “Tangerine Girl” is the first single off Asher’s second album RetroHash that will be self-released on April 22nd, 2014.
The sound apparent in “Tangerine Girl” and throughout the entire collection is reminiscent of Asher’s new life on the west coast. On making the album, Asher said I made music that I would want to hear, music that felt good to me. We didn’t play by any rules and that makes me proud. There shouldn’t be any rules in making music. RetroHash is a genuine expression of the artist and person I am. RetroHash was produced by The Blended Babies and features guest artists ZZ Ward and Vic Mensa. Asher also enlisted the help of famed art director John Van Hamersveld, recently featured in Vanity Fair, for the album artwork and photos were taken by Brock Fetch.
To celebrate the release of his upcoming album, Asher will play RetroHash from beginning to end live, with his band, at select performances in Philadelphia, Boston and New York. He will also make an appearance in Austin, TX for SXSWthis year with The Pharcyde at Blackheart Bar on March 15th, 2014 where he will give SXSW a sneak peek to select songs from his upcoming album.
Asher Roth and his band have also announced the RetroHash record release show on April 22nd in Los Angeles at the Troubadour. Tickets are available on Ticketfly.com.
Spring 2014 Tour Dates
3/15 Austin, TX @ Blackheart Bar
4/2 Philadelphia, PA @ The Barbary
4/4 Boston, MA @ Brighton Music Hall
4/5 New York, NY @ The Westway
4/22 Los Angeles, CA @ Troubadour