Today, Rap Snacks, the “Official Snack of Hip Hop,” in partnership with Atlanta-based vegan burger restaurant Slutty Vegan, announce their first all-vegan potato chip set to release in over 100,000 stores across the country this December. The highly anticipated collaboration will boast two brand new, delicious potato chip flavors to be announced, inspired by Slutty Vegan’s health conscious yet savory menu. Both brand names, founded by African-American entrepreneurs, are enthusiastic about the launch of this vegan potato chip line as it aims to spread awareness around healthier lifestyle choices to a culturally diverse community who may experience less access to vegan options otherwise.
Above: Rap Snacks Founder James Lindsay, Slutty Vegan Founder Pinky Cole
The Rap Snacks brand isn’t novice when it comes to successful expansions and collaborations – already available in over 4,000 Walmart locations nationwide and a string of independently owned supermarkets and corner-stores.
“I am truly excited to partner with Slutty Vegan to bring our first ever Rap Snacks vegan chip option to our customers,” says Rap Snacks Founder & CEO James Lindsay. “Slutty Vegan has been immensely influential in introducing veganism to the culturally rich community of Atlanta and beyond. It’s always exciting to join forces with a brand that shares the same underlying mission as we do here at Rap Snacks – to push culture forward through food. This partnership will create limitless possibilities across both the Rap Snacks and Slutty Vegan brands; more importantly, providing communities across the country who have limited access to vegan options, a health conscious, alternative snack.”
“I am beyond thrilled to team with Rap Snacks to bring the Slutty Vegan lifestyle and culture to people throughout the country with our new vegan chips” says Slutty Vegan Founder Pinky Cole. “It is especially important to me that this partnership allows Slutty Vegan the opportunity to introduce healthy vegan options to urban and underserved communities throughout the country. Slutty Vegan and Rap Snacks complement each other perfectly, when someone walks into a Slutty Vegan restaurant they are greeted with hip hop on the stereo and amazing food, and we can’t wait to expand our vegan movement nationwide with our new Rap Snacks line!”