Expanding its roster of multiplatinum award-winning superstars once again, The Blueprint Group/Maverick announces the recent signings of RIAA Platinum-certified hip-hop force Rich the Kid and breakthrough talent Jay Critch. The team will represent both artists for management worldwide.
One of hip-hop’s most thrilling new voices, Queens born rapper, singer, songwriter, actor, executive, and Rich Forever Music founder Rich the Kid quickly cemented a spot at the forefront of culture with his certified Platinum smash “New Freezer” [feat. Kendrick Lamar] and the red-hot follow-up “Plug Walk.” Both regularly average upwards of 70K units in weekly consumption. At Spotify, “New Freezer’s” total streams have surpassed 82 million and counting to date. Moreover, the single claimed real estate on coveted playlists such as Rap Caviar, Hot Today’s Top Hits, Hot Rhythmic, and Get Turnt and landed in the Top 50 of the Us Top 100 and Top 100 of the Global Top 200. “Plug Walk” simultaneously just crossed the 12 million streams mark.
Check out the video for Rich The Kid’s “New Freezer” ft. Kendrick Lamar below.
Signed to Rich Forever Music, Critch remains on track for a breakout of his own in 2018. His single “Fashion” [feat. Rich the Kid] ignited 16 million-plus Spotify streams as he consistently generates over 1.6 million monthly listeners on the platform. He garnered widespread fan love for his star-making turn on last year’s Rich Forever 3 compilation and will be unveiling more music very soon.
Aligning with The Blueprint Group/Maverick, Rich the Kid and Jay Critch will be under the guidance and watch of one of the industry’s most innovative, inventive, and influential executive teams.
About these signings, The Blueprint Group/Maverick Partner and CMO Al Branch comments, “Rich the Kid is burgeoning Rap Mogul in the making, I’m so excited to see Rich the Kid and Jay Critch provide the Blueprint for the new generation of artists, entertainers, and executives”
In addition to Rich the Kid and Jay Critch, The Blueprint Group/Maverick executive team, which consists of Cortez Bryant, Gee Roberson, Shawn Gee, Jean Nelson, J Erving, Ryan Ramsey and Branch, collectively manages Nicki Minaj, G-Eazy (with The Revels Group), The Roots, Lil Wayne, Jill Scott, Cyhi The Prynce and more.
