Douglas Furtick, known as 803 Fresh, is a Southern soul artist from Hollow Creek, South Carolina, who fuses gospel and R&B into a style he calls “Carolina Soul”. Inspired by his father, a local gospel singer, Furtick began performing in church at age eight and later toured the East Coast with a youth choir after his father’s passing.
803 Fresh broke out nationally with his viral single “Boots on the Ground,” which became a line-dancing sensation on TikTok and a cultural anthem at Black trail rides. The song’s catchy beat and fan-clacking dance moves have driven millions of streams and made “Boots on the Ground” a favorite at parties and on social media.
All Images courtesy of The Purple Agency- Andre Watson
803 Fresh broke out nationally with his viral single “Boots on the Ground,” which became a line-dancing sensation on TikTok and a cultural anthem at Black trail rides. The song’s catchy beat and fan-clacking dance moves have driven millions of streams and made “Boots on the Ground” a favorite at parties and on social media.
His music recently reached new heights when Beyoncé featured a mash-up of her song “Heated” with “Boots on the Ground” during her Cowboy Carter Tour, introducing 803 Fresh to a global audience and marking a major milestone in his career. Celebrity fans such as Michelle Obama, Tina Knowles, and Kamala Harris have also joined the wave, helping cement his status as a key voice in the Southern soul revival.
803 Fresh’s rise from small-town choir boy to viral star highlights his authentic blend of gospel, blues, and soul, inspiring both fans and a new generation of artists.
Watch “Boots On The Ground” below
