R.LUM.R releases alluring new song and music video “How This Feels” 

July 12, 2019
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After amassing over 100 million global streams with the release of his latest EP AFTERIMAGE, R.LUM.R releases his much-anticipated alluring new song and official music video, “How This Feels” from his forthcoming major label debut album due this fall via Island Records.   
 
Raised in Florida and residing in the Nashville music scene since 2015, R.LUM.R ignites the next chapter of his career with “How This Feels.”  Although the production is dark and spacious, the verses are delivered with vulnerability.  Falsetto creeps in at the top of the hook and he asks, “So, can we be real? About how this feels.”  Musically, it dips from nocturnal R&B into a delicately plucked guitar-driven bridge.
 
On the new single and music video, R.LUM.R states, “With this first visual, I wanted to make sure to do something more striking and interesting than I’ve ever done that makes you feel the isolation that is so felt in the music. I think we did it with “How This Feels.”

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