Grammy-Nominated Rapper Raja Kumari Shares “Karma” Video
GRAMMY® Award- nominated songwriter and rapperRaja Kumari unleashes the official music video for her track “ KARMA ” today. The Sam Madhu -directed visuals premiered earlier today via The FADER , who described the video as “balanc[ing] historical Indian imagery with neon colors.”
The colorful and empowering clip was created by an all-female team in collaboration with Kumari and Madhu . In speaking about the video, Kumari told The FADER :
“KARMA is a reminder that beautiful things come to life when strong women put their skills together. The video was done by an all-female team. It started as a collaboration between myself and Sam Madhu, which explores transitions from art to reality and remixes cultural elements from the past and the future. It is inspired by traditional Indian aesthetics and futuristic cyberpunk worlds.
Sam basically developed the idea of a neon universe in which I’m the central character, where traditional Indian elements like Rakshasa masks, goddesses and tigers are reborn with contemporary, neon aesthetics to create a universe where I appear as an array of compelling, powerful female characters. So you’ll see a latex matrix-inspired Rakshasi, a neon devi with her shocking pink tiger, a futuristic laser goddess. The video was so fun to make, and I feel like it represent a real female-empowerment moment.“
Above photo by Colston Julian
The song itself is produced by Sean Garrett and packs a passionate and powerful punch locked and loaded with robust rhymes and fierce delivery over a throwback beat with international resonances, which Idolator says finds the artist “coming into her own.”
Currently, Kumari is a judge on the MTV India show Hustle , mentoring the next generation of artists in a rap battle competition show. It was the highest rated premiere in the network’s history. After completing her own headlining North American tour, she recently performed alongside Wiz Khalifa in New Delhi and was the first Indian artist to perform at the F1 Festival in Singapore . Look out for more new music from the budding superstar, coming soon.
You may be interested
“Queen and Slim’s” director Melina Matsoukas discusses the Soundtrack at the Spotify x Motown movie Premiere in AtlantaEditorial Dept - November 24, 2019
Emmy winning writer Lena Waithe and director Melina Matsoukas premiered the much anticipated "Queen and Slim" romantic thriller in Atlanta at the…
Ahmir “Questlove” Thompson & Tariq “Black Thought” Trotter Present: ‘Hip Hop: The Songs That Shook America’Editorial Dept - October 14, 2019
From Executive Producers Ahmir “Questlove” Thompson, Tariq “Black Thought” Trotter, Shawn Gee, Alex Gibney and directors Erik Parker and One9, HipHop: The Songs That Shook America, premiered last night, October…
Oprah Winfrey Interviews Award-Winning Actresses Lupita Nyong’o and Cynthia Erivo For An OWN Primetime SpecialEditorial Dept - October 14, 2019
Oprah Winfrey sits down one-on-one with the award-winning actresses Lupita Nyong'o and Cynthia Erivo, who discuss their fast rise to fame and how their…