AMC’s Walking Dead outperforms the Olympics in demo ratings

February 10, 2014
332 Views

the-walking-dead-mid-season-4-teaser-trailerThe Olympics demo ratings on Sunday didn’t seem to beat The Walking Dead ‘s mid season premiere. This is the first time that the  AMC’s show went against the games, and although it may have not outperformed the Olympics in total viewers, it did claim the night. The second half  of the season premiered with  15.8 million viewers according to t.v guide against 6.9 million viewers, and an 8.3 million viewers with an  adults  18 to 49  demographic.

The walking dead matches its previous series high 10.4 in key demographic. The show’s recent drama that has been driving fans in chaotic bliss, and it’s ratings  are a huge vote of confidence for the four year old series even though the show seem to slack a bit til this point. It’s evident, that this show won’t be going anywhere for a while if it continues to show this much progress and popularity. Especially with its results comparing to the Olympic games, which is a bigger deal than superbowl Sunday, in some respects.

 

The Walking Dead ratings timeline:

  • Season 4 midseason finale, Dec. 1, 2013: 12.1 million viewers, 7.7 million adults 18-49,
  • Season 4 premiere, Oct. 13, 2013: 16.1 million total viewers*, 10.4 million adults 18-49
  • Season 3 finale, March 31, 2013: 12.4 million total viewers*, 8.1 million 18-49*
  • Season 3 midseason premiere, Feb. 10, 2013: 12.3 million total viewers*, 6.8 million 18-49
  • Season 3 midseason finale, Dec. 2, 2012: 10.5 million total viewers, 6.9 million 18-49
  • Season 3 premiere, Oct. 14, 2012: 10.9 million total viewers, 7.3 million 18-49
  • Season 2 finale, March 18, 2012: 9 million total viewers, 6 million 18-49
  • Season 2 midseason premiere, Feb. 12, 2012: 8.1 million total, 5.4 million* 18-49
  • Season 2 premiere, Oct. 16, 2011: 7.3 million total, 4.8 million* 18-49
  • Season 2 midseason finale, Nov. 27, 2011: 6.6 million total, 4.5 million 18-49
  • Season 1 finale, Dec. 5 2010: 6 million total, 4 million 18-49
  • Season 1 premiere, Oct. 31, 2010: 5.4 million total viewers, 2.7 million 18-49

 

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