Bay Area newcomer, Yatta Bandz, who has built a large and loyal following in his city and returns with his new single “Hard Headed”. Gifted with the ability to mix melody and grit, Yatta Bandz is a master with his pen, transforming his most vulnerable moments into catchy earworms that exist in the space between swagger and sensitivity. In this piano-led ballad, the rising rapper wears his heart on his sleeve, allowing his soul-stirring vocals to gently float over rumbling bass with bravado and vulnerability. Flipping and distorting melodies, Yatta Bandz is ahead of the curve, testing the bounds of his sound at every turn.
The video for “Hard Headed” closely parallels Yatta’s approach to processing the betrayal he addresses on the track, mirroring the pragmatic perspective he chooses to adopt with its monochrome videography. Whether he’s laying on a rooftop staring at the sky, stepping out of his classic Mercedes coupe in an expansive, empty parking lot, or standing in a white-walled room full of ticking clocks, Yatta stands alone in every scene, trapped in his hardened head as he seeks a way to dispel his grief for good.
