The Bounce television network has joined the Scripps Howard Foundation in its annual “If You Give a Child a Book…” literacy campaign to co-host a Scholastic Book Fair on National Reading Day, Wednesday, January 23 at Heritage Academy Elementary School in Atlanta.
The “If You Give a Child a Book…” initiative, now in its third year, has distributed more than 180,000 books to children. The campaign is a partnership of the Scripps Howard Foundation, employees of The E.W. Scripps Company (NASDAQ: SSP) and members of the Scripps family. It receives donations from Scripps employees and matching dollars from the Foundation and family.
Bounce, part of The E.W. Scripps Company, raised enough money for “If You Give a Child a Book…” to earn a book fair for students in the network’s hometown, with Heritage Academy, a Title 1 elementary school in the Atlanta Public School system, being selected for the event. The funds raised by Bounce – which the Foundation matched – go toward the purchase of books for the fair, where over 1,000 free books will be given to students K-5. The books are purchased at a discount through a partnership with Scholastic Book Fairs, further maximizing the purchase power of every donated dollar.
“Bounce is in the business of presenting great stories, and most great stories begin in a book. We are proud to have the opportunity to encourage our youth to discover the exciting world of reading,” commented Cheryle Harrison, General Manager, Bounce. “It’s an honor to join the Scripps Howard Foundation on National Reading Day in their annual effort to bring the joy of books to children across the country.”
The Book Fair kicks off with an assembly in the school’s gym at 9:00AM and will include an appearance by Clifford, The Big Red Dog.