In this on going climate of blackface exposures and confessions Americans are left divided on what to thinks and how to respond to what appears to be blatant racism. Ironically enough these issues are being exposed and talked about during “Black History Month. Since February 1st to date Politicians, Hollywood celebrities, talk show hosts and fashion houses are being exposed for their play on blackface. In most cases after being exposed, apologies are issued and in the case of fashion, products are simply pulled from stores and statements are issued to the public, claiming their use of blackface was an accident or not intended to provoke or cause harm.
In a recent Instagram post fashion icon and designer of some of the top urban brands, Bobby Joseph addressed one of the biggest subject being dealt with in America today, the best. He took to his social media page and posted a series of photos from some of the top fashion brands with the captioned, “Here are some/most of the steps to bring a product to market.”
He then listed a series of steps a product has to go through before its released to the public. He concluded his post with the caption “There are dozens, sometimes hundreds of people (depending on size of company) who ideate, critique, review, plan and execute in this chain. An “accident” is IMPOSSIBLE.”
Bobby Joseph’s take on this matter is perhaps the best evidence thus far presented to African-Americans and others who are conscience and seeking to eradicate racism and promote equality for everyone.
Check out his full detailed post below.
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Here are some/most of the steps to bring a product to market: 1. Create season’s calendar 2. Brainstorm for season’s “theme” 3. Create a design brief (sometimes has input from marketing, pr, merchandising team, and sales team) 4. Market research. Research trip(s) 5. Merchandising and sales team briefs/meetings 6. Mood board(s) 7. Sketches 8. More sketches 9. CADs 10. Graphic design team art 11. Tech packs 12. Proto samples 13. Proto sample review/corrections 14. Second samples 15. Sample reviews 16. Sales team samples 17. Sales team meeting(s) 18. Merchandising team meeting(s) 19. Asset photo shoot(s); sales materials, web, marketing materials (regional/global), social media, ad campaign, in-store collateral 20. Selling season 21. Shows 22. Product placement calendar 23. Delivery into retail There are dozens, sometimes hundreds of people (depending on size of company) who ideate, critique, review, plan and execute in this chain. An “accident” is IMPOSSIBLE.