Out Friday, February 15th, Grammy nominated reggae artist Jah Cure released “Pretty Face”, a new single dedicated to women everywhere, right in time for Valentine’s Day weekend. To celebrate the release of the single, a Christian Louboutin shoe giveaway will take place beginning today, where one lucky winner will win a Louboutin shoe of Jah Cure’s choice.
Following the singles “Risk it all” and “Life is Real” off his upcoming 2019 album, “Pretty Face”, produced by Tracy Bda Knowles & Siccaturie “Jah Cure” Alcock For Bda Productions & Iyah Cure Music Ltd, merges the reggae sound that fans know him for, with a new tropical pop/r&b flavor sure to make a splash this Spring and Summer. The lyrics embody a man who is enamored with not only a woman’s pretty face but her style, demeanor and presence.
“The Louboutin giveaway enhances this message because when a woman wears high heels, she feels confident and at her best,” said Chelsea Grant, project manager at VP Records. “It is also no secret that Jah Cure is also a fan of the brand,” she continued. Known for its red soles, Christian Louboutin shoes have long been a popular staple in classic, timeless and sexy footwear.
To enter the giveaway, contestants must first be following Jah Cure on Instagram. Then they must post a video playing ‘Pretty Face” in the background and use the hashtag #JahCurePrettyFace. Jah Cure will post the videos on his page and the contestant with most likes will receive a pair of red bottoms mailed to them from New York City. The winner will be announced live on Instagram, Monday, March 4th.
In 2015, Jah Cure was nominated for his first Grammy nomination for Best Reggae Album. The album held the #1 spot for 3 consecutive weeks after its debut and steadily remained on the Top 10 U.S. Billboard Reggae Album Chart since its release.
“Pretty Face” is a feel-good anthem for women,” said Neil “Diamond” Edwards Senior Director of A&R at VP Records. “Jah Cure is an expert at love songs and this is just another great addition to his catalog.”
Check out the song below