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Sunday, August 14, 2022

LOVA unveils her empowered and enlightened new single “I Can Do Better”

Today, rising 20-year-old international pop singer and songwriter LOVA unveils her empowered and enlightened new single “I Can Do Better.” In the track, LOVA expresses her frustration with today’s society and the idea that women are expected to live in the shadow of men. Backed by acoustic guitar and bombastic beats, her voice snaps from elastic verses into an engaging chant, where she confidently declares: “You’re the problem not my gender, anything you can do I can do better. Anywhere you can go I can go further.”

LOVA comments, “‘I Can Do Better’ is mostly talking to the “Male Boss” the “Alpha man” and the society as a whole. With “I Can Do Better” I’m saying that I’m tired of living in the shadow of men. I’m tired of men telling me what to do and how to do things. I don’t need no man to fix things for me, talk on my behalf or to pay for my dinner. We can clearly take care of ourselves and we should get far more credit and recognition for our achievements and knowledge than what we do in today’s society.”

Her delivery gets even louder, and the lyrics cut even deeper on her forthcoming new EP which LOVA calls “a voice for all the strong but incredibly tired women, a call for the world’s attention and a call to all men”.

“I Can Do Better” lands as the perfect sister track to her recently released “My Name Isn’t.” Praised by everyone from The Line of Best Fit to Refinery29, it racked up 5 million Spotify streams in a few months’ time. Meanwhile, her Scripted Reality EP just surpassed the 14 million mark.

Stream the new track below.

LOVA emerged as Sweden’s most in-demand new musical export in 2018 with a combination of truthful and thought-provoking lyrics and massive melodies. Following the arrival of her debut EP Scripted Reality, she quickly garnered the praise of The Guardian, Refinery29, GQ, Idolator, EARMILK,Hillydilly and more. Not to mention, LOVA was recently nominated for the Rookie Award at the 2019 Denniz Pop Awards and P3—Sweden’s biggest radio station—named her breakthrough single “You Me and The Silence” as its “most played song of the year by a Swedish artist” as cumulative streams totaled over 4 million and counting. Additionally, she received a nomination in the category of “Best New Artist” at the P3 Guld Awards—Sweden’s equivalent of the BRIT Awards. Plus, YouTube Music proclaimed her an “Artist to Watch” for 2019. This year, she’s providing a powerful perspective on pop with a purpose.

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