Lupita Nyong’o has been recognized for her beauty and fashion choices. So it was only a matter of time before the Oscar winner would sign a deal to be a part of a popular brand. Now it’s happening. She will be the face of Lancôme.
This deal puts her with fellow A-listers Julia Roberts, Kate Winslet, and Penelope Cruz as ambassadors for the brand starting in September.
“What appealed to me about Lancôme is that they’re not dictating what beauty is,” she told Women’s Wear Daily. “What they do supports something that already is, and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.