Macy’s and G-III Sign Exclusive Agreement for DKNY Women’s Apparel and Accessories
Macy’s, Inc. one of the nation’s premier retailers, and G-III Apparel Group, Ltd., a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands, today announced an agreement under which Macy’s will serve, beginning February 2018, as the exclusive U.S. department store for sales of DKNY women’s apparel and accessories.
Under the agreement, Macy’s exclusivity covers DKNY women’s apparel, handbags and shoes, in addition to women’s and men’s outerwear and swim, which will be available at Macy’s locations nationwide and on macys.com. Macy’s and G-III will work closely on brand extensions and exclusive products that build upon the founding principles of the iconic New York–based brand. The agreement also plans for increased and enhanced DKNY shop-in-shops in Macy’s stores.
“We want to create partnerships that offer our customers products and experiences that they can find only at Macy’s, and DKNY is a fashion-first brand we know our customers love,” said Jeff Gennette, president and chief executive officer of Macy’s, Inc. “By offering exclusive access in key categories, we are confident that DKNY will quickly become one of our top brands. Their remarkable global recognition combined with our expansive footprint make Macy’s and DKNY a perfect partnership.”
“We believe that Macy’s is the ideal partner as we implement our strategy for DKNY to be the premier brand in the world for women’s apparel and accessories,” said Morris Goldfarb, chairman and chief executive officer of G-III. “We have worked well with Macy’s in the past with respect to our portfolio of brands and we are confident that this partnership with Macy’s will help DKNY flourish and capture market share.”
You may be interested
Yusuf Hawkins: Storm Over BrooklynInternational_d - August 12, 2020
Directed by Muta’Ali Muhammad (Life’s Essentials with Ruby Dee) the film Yusuf Hawkins: Storm Over Brooklyn tells the story of Yusuf Hawkins,…
Workplace Safety Has a Whole New Meaning in the COVID-19 EraEditorial Dept - July 18, 2020
Workplace safety is no joke. And now that we have COVID-19 to worry about, there is an entirely new emphasis…
You must log in to post a comment.