Earlier this month, Sprite tapped hip-hop multi platinum artist Rae Sremmurd for their new campaign: Sprite Lymonade. The drink, which was unveiled Feb. 28, is exactly what it sounds like: Sprite with a splash of lemonade, the commercial is available on major networks (ABC, ESPN, and More!) Sprite.com, Sprite Social Channels.
The citrus twist that went on to inspire the light-hearted commercial, which depicts the brothers hanging out with friends while trying to find new inspiration for a beat. When one of their friends accidentally steps on a dog toy, the room suddenly realizes the squeak from the toy is exactly what was missing. “It’s about how one small change can make something completely new,” explains Swae Lee of how the commercial paralleled the duo’s own creative process.
Watch the commercial below!