Roc Nation and Tay Keith Drop “Cypher” Music Video. Roc Nation’s leading rising artists RJAE, Reuben Vincent, Huey V, HDBeenDope, and Tyre Hakim have dropped the newest music video release, “Cypher” produced by platinum GRAMMY-nominated artist, Tay Keith.
Debuting as the newest release from the label’s Humble Soles mixtape, the gritty black and white visual introduces each artist through slow panned close ups. Set against a simple low-lit warehouse, the fast-moving rotating shots of the crew is fused into the sonic booms of each labelmates’ verse as they step forward to spit their bars, making the group’s sharp lyricism the centerpiece of the video, filling the release with dizzying energy.
