The Late Ones Drop New Single “Tell Me Not”!

June 4, 2019
163 Views

Rising conscious reggae/hip-hop band The Late Ones have just released their single “Tell Me Not” via tastemaker label Easy Star Records. The band has been bubbling on the US reggae scene for a few years, while they  put together an album’s worth of material to release. Working closely with the Easy Star Records team over the past year, the group is finally ready to begin releasing material, starting with this single. A full album is due later this year.

Born in Gardena, California and based out of Laie, Hawaii,  The Late Ones harness something undeniably special. Brothers Tui Avei (Lead vocals), and Tau Avei (Vocals), along with cousin Josh Brunson (Vocals), are the voices of the group. Rooted in Samoan culture, and complemented by the group’s African American heritage, the familial bond between the three members transcends throughout the group’s conscious lyrics and catchy melodies. The name “The Late Ones” pays tribute to all of the late, great revolutionaries who have come and gone like Bob Marley, Tupac, Jimi Hendrix, Steve Biko, and John Lennon, just to name a few. It is the fusion of each revolutionary story, struggle, and message that inspires and resonates with The Late Ones’ own story, struggle, and love for all genres of music. That is the “L81Z” sound.

The band’s new single “Tell Me Not” is a soulful track about authenticity in relationships. Conscious lyrics flowing over a solid beat, a funky bassline, and smooth guitar licks create a sonic appeal reminiscent of great hip hop collectives like The Fugees and The Roots. “The inspiration behind ‘Tell Me Not’ comes from the unconditional love and support that we receive from that one girl who through thick and thin, has stood by your side,” says the band. 

Recorded with Noah Cronin at his studio in Kalihi, Oahu, Hawaii, “Tell Me Not” came to fruition out of pure chance. “It really wasn’t a decision to record there, it just kind of happened to be perfectly honest,” says Tau. Imua Garza from The Opihi Pickers played the guitar licks over the track, and Tau notes, “we were very happy to have him bless the track for us.”

You may be interested

Angelica Vila and Vevo share DSCVR live performances
Music
51 views
Music
51 views

Angelica Vila and Vevo share DSCVR live performances

Editorial Dept - June 24, 2019

Vevo announces the release of Bronx born R&B singer Angelica Vila's live performances of "More In The Morning" and "All…

RCA Inspiration hails a win at 2019 BET Awards-“Blessing Me Again” wins Gospel Award
Entertainment
69 views
Entertainment
69 views

RCA Inspiration hails a win at 2019 BET Awards-“Blessing Me Again” wins Gospel Award

Editorial Dept - June 24, 2019

RCA Inspiration hails a win at the 2019 BET Awards, with Snoop Dogg’s hit (feat. Rance Allen) “Blessing Me Again” (All The Time Entertainment/RCA Inspiration),…

Shawn Mendes and Camila Cabello song “Señorita” sets new Spotify record
Music
49 views
Music
49 views

Shawn Mendes and Camila Cabello song “Señorita” sets new Spotify record

Editorial Dept - June 24, 2019

GRAMMY nominated, multi-platinum singer/songwriter Shawn Mendes and GRAMMY nominated Cuban born multi-platinum singer/songwriter Camila Cabello released their joint single, “Señorita,”…

    %d bloggers like this: