The Late Ones Drop New Single “Tell Me Not”!
Rising conscious reggae/hip-hop band The Late Ones have just released their single âTell Me Notâ via tastemaker label Easy Star Records. The band has been bubbling on the US reggae scene for a few years, while they put together an albumâs worth of material to release. Working closely with the Easy Star Records team over the past year, the group is finally ready to begin releasing material, starting with this single. A full album is due later this year.
Born in Gardena, California and based out of Laie, Hawaii, The Late Ones harness something undeniably special. Brothers Tui Avei (Lead vocals), and Tau Avei (Vocals), along with cousin Josh Brunson (Vocals), are the voices of the group. Rooted in Samoan culture, and complemented by the groupâs African American heritage, the familial bond between the three members transcends throughout the groupâs conscious lyrics and catchy melodies. The name âThe Late Onesâ pays tribute to all of the late, great revolutionaries who have come and gone like Bob Marley, Tupac, Jimi Hendrix, Steve Biko, and John Lennon, just to name a few. It is the fusion of each revolutionary story, struggle, and message that inspires and resonates with The Late Onesâ own story, struggle, and love for all genres of music. That is the âL81Zâ sound.
The bandâs new single âTell Me Notâ is a soulful track about authenticity in relationships. Conscious lyrics flowing over a solid beat, a funky bassline, and smooth guitar licks create a sonic appeal reminiscent of great hip hop collectives like The Fugees and The Roots. âThe inspiration behind âTell Me Notâ comes from the unconditional love and support that we receive from that one girl who through thick and thin, has stood by your side,â says the band.Â
Recorded with Noah Cronin at his studio in Kalihi, Oahu, Hawaii, âTell Me Notâ came to fruition out of pure chance. âIt really wasnât a decision to record there, it just kind of happened to be perfectly honest,â says Tau. Imua Garza from The Opihi Pickers played the guitar licks over the track, and Tau notes, âwe were very happy to have him bless the track for us.â
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