Today, Tyler, The Creator announces a new collaboration with Jeni’s Splendid Ice Creams. Entitled Snowflake, the two-colored ice cream is a study of mint: cool peppermint on the ivory side, warm spearmint on the green side, with buttery white chocolate melted throughout, white chocolate flakes for some crunch, and a little sea salt to bring the flavor and scent forward. Tyler aptly describes the flavor as “a play date for your mouth.” The collaboration came together as Tyler and Jeni Britton Bauer (Jeni’s Splendid Ice Creams founder) were inspired by a shared love of color, scent, flavor, and the idea of how what you perceive can be shifted by expectations.
The GOLF le FLEUR* and Jeni’s Splendid Ice Creams collaboration comes in a pint designed by Tyler himself and will be available online July 6th at 7 AM PST / 10 AM EST in a Jeni’s × GOLF le FLEUR* Limited Edition Snowflake Pack at golflefleur.com and jenis.com . The pack features one pint of Snowflake ice cream, one Snowflake T-shirt by GOLF WANG, and two pints of Tyler’s favorite Jeni’s flavors. It will also be available in both pints and scoops July 6th at the GOLF flagship store and nationwide at all Jeni’s Splendid Ice Creams locations July 8th.