Finish Line Teams Up With Rich Homie Quan And adidas For Exclusive Sneaker Release

March 20, 2017
1257 Views

Athletic retailer The Finish Line, Inc. has teamed up with rap artist Rich Homie Quan and adidas for an exclusive Tubular Shadow colorway release. The retailer will also supply prizes for a sweepstakes sponsored by Motown Records in conjunction with the release of his newest single “Replay.”

“We’re in the middle of an exciting time in retail where style, music and influencers all connect with one another,” said Paul Diehl senior director of content, social and consumer trends at Finish Line. “Each influences the other and we’ve harnessed that concept with our partnership and how it resonates with our customers and their interests.”

As part of the partnership, Quan sports the all-white Tubular Shadows in photos featured on the retailer’s social accounts and in-store displays. On the retailer’s YouTube channel, Quan stars in short video spots with his single “Replay” playing in the background. The sneakers include a superlight and breathable knit upper with textured accents, rope laces and a low-cut design that promotes both style and comfort. The partnership additionally includes participation in a sweepstakes sponsored by Motown Records. Fans have the opportunity to win a signed pair of adidas Tubular Shadows by Quan and Finish Line gift cards worth $1,000, $250 and $100 respectively by streaming and saving “Replay” to their online music collection. The promotion runs through March1.

“What I wear inspires me when I get into the studio – it decides what type of lyrics I’m going to spit each day,” said Quan. “Putting together a fresh outfit with fresh shoes is as good as putting together a fresh track. My style is about more than just looking good; it’s about channeling how I feel and what I create. ”

 

You may be interested

Watch Donald Glover’s short film for adidas originals
Entertainment
23 views
Entertainment
23 views

Watch Donald Glover’s short film for adidas originals

Editorial Dept - April 18, 2019

Donald Glover aka Childish Gambino has released a short film for (more…)

Janet Jackson’s ‘Control’ to Drop on Vinyl for First Time Since Initial Release
Entertainment
19 views
Entertainment
19 views

Janet Jackson’s ‘Control’ to Drop on Vinyl for First Time Since Initial Release

Editorial Dept - April 18, 2019

On June 7, A&M/UMe is set to release Janet Jackson’s iconic mega platinum-selling (more…)

MarieBelle New York Easter 2019 Chocolate Collection  Brings Edible Joy to the Celebration
Fashion
19 views
Fashion
19 views

MarieBelle New York Easter 2019 Chocolate Collection Brings Edible Joy to the Celebration

Editorial Dept - April 18, 2019

Mariebelle New York has debuted their Easter and Spring 2019 Chocolate Collection.  Take advantage of the clocks leaping forward into Summer…

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    %d bloggers like this: