G-Eazy Debuts Stillhouse Classic Vodka in White Steel Can
Stillhouse Spirits Co., multi-platinum rapper G-Eazy’s spirits company, renowned for their award-winning clear whiskey portfolio, Black Bourbon and iconic stainless steel can is now breaking into the biggest spirits category yet with the debut of Stillhouse Classic Vodka.
From inception, Stillhouse set out to break through the monotony, to create something dynamic and undeniably different, something iconic; a company that felt established, that felt trusted and that was born in the USA. In 2016, Stillhouse put clear whiskey in a stainless steel can – an industry first – allowing it to go where glass can’t, EVERYWHERE. In 2017, they introduced the 375mL “roadie,” a flask-sized version of the can that fits in your back pocket, and also welcomed multi-platinum rapper G-Eazy to the team as Investing Partner & Co-Creative Director. In 2018, Stillhouse achieved nationwide distribution and debuted its award-winning Black Bourbon – the first ever to be rested and mellowed in roasted small batch coffee beans. Now, with the introduction of Stillhouse Classic Vodka, the company is positioned to broaden their expanding portfolio.
“Since day one of Stillhouse, it was always the plan to create a unique and differentiated platform in the spirits industry – from the inside, out. Where others have stayed the course, we have paved our own path,” said Brad Beckerman, Founder & CEO of Stillhouse Spirits Co. “Our aim was to establish Stillhouse as America’s Finest within multiple spirit categories while being encased in our one-of-a kind stainless steel can; first with our clear Whiskey portfolio, then with our Black Bourbon and now, with the creation of our Stillhouse Classic Vodka.”
“What I love most about Stillhouse is that it’s a lifestyle – we have something for everyone. Whether you’re a whiskey drinker or a vodka drinker, we got you covered. After all, variety is the spice of life,” said G-Eazy, Investing Partner & Co-Creative Director of Stillhouse Spirits Co. “As a brand, we’re breaking the mold and doing things differently, from our packaging to our portfolio approach, we’re standing out… and we take pride in that.”
Stillhouse Classic Vodka (80 proof / 40% ABV) joins Stillhouse’s diverse clear whiskey portfolio of all-natural, gluten-free expressions in a daring red can that includes Original (80 proof / 40% ABV), Apple Crisp, Peach Tea, Coconut, Mint Chip & Spiced Cherry (69 proof / 34.5% ABV) and Black Bourbon encased in a matte black can (80 proof / 40% ABV). Stillhouse Classic Vodka will be available on shelves, nationwide by April 1st, 2019.
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