Since 2008, DNES Marketing’s SXSW Takeover has delivered some of the biggest Hip-Hop moments at SXSW including the 2012 Shady 2.0 Showcase featuring 50 Cent and Eminem and the 2013 Mass Appeal Ice Cream Social featuring Kendrick Lamar and Bun B and 2014’s Mass Appeal x Grooveshark SXSW Takeover featuring Nas, Flying Lotus and more. In 2015, the SXSW Takeover presented J. Cole’s Dreamville Takeover; and in 2017, SXSW Takeover presented Gucci Mane’s highly anticipated return to Austin and an SXSW debut by Cardi B. In addition the showcase was influential in breaking new and upcoming artists including Dej Loaf, 21 Savage, Lil Uzi Vert, G-Eazy and more.
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