The Universal Hip Hop Museum Partners with Media Company Mass Appeal
Today, Director of the Universal Hip Hop Museum (UHHM), Rocky Bucano alongside Chairwoman of the Board, Nana Carmen Ashhurst announce that NYC-based media and entertainment company, Mass Appeal, has been appointed as the Agency of Record for the museum. Mass Appeal will produce premium level content across all of the museum’s social media platforms and will collaborate on the production of special events to celebrate the museum’s future opening in 2023 and the 50th Anniversary of Hip Hop.
In conjunction with the UHHM, Mass Appeal will develop and execute brand activations and will use its extensive network to help secure brand partners leading up to the 2023 launch and beyond. “This partnership is such a perfect fit,” said CEO of Mass Appeal, Peter Bittenbender. “We’re honored to help bring the definitive Hip Hop museum to life and will use this platform to create in-depth programs that celebrate the culture. We look forward to many amazing moments with the Universal Hip Hop Museum on the road to the 50th anniversary and beyond.”
I am delighted to have the creative expertise of Mass Appeal to represent the Universal Hip Hop Museum as our Agency of Record,” said Rocky Bucano, Director of the Universal Hip Hop Museum. “Peter Bittenbender, Nasand their team have quickly made Mass Appeal the creative go-to company for urban culture.”
Most recently, the UHHM announced that music industry veteran, Nana Carmen Ashhurst, and Hip Hop legend and co-founder of the influential group Public Enemy, Chuck D, joined the museum as Chairwoman of the Board and as Chairman of the Celebrity Board, respectively. Additionally, The UHHM has enlisted Ralph Appelbaum Associates (The National Museum of African American History and Culture, Smithsonian Institution, Washington, DC) as the interpretive design team and the architectural designers Mike Ford and Hamilton Anderson Associates (Motown Historical Museum). The museum is slated to break ground in Bronx Point in December 2019.
You may be interested
Reem’o C.U.T.S. by Reem’o Meerak (@reemoapproved)Relisha - December 24, 2019
Nonetheless you don't want to miss out the latest from the #RugerSprayyyyyer Click HERE, and let's see what's UP!!!!!
“Queen and Slim’s” director Melina Matsoukas discusses the Soundtrack at the Spotify x Motown movie Premiere in AtlantaEditorial Dept - November 24, 2019
Emmy winning writer Lena Waithe and director Melina Matsoukas premiered the much anticipated "Queen and Slim" romantic thriller in Atlanta at the…
Ahmir “Questlove” Thompson & Tariq “Black Thought” Trotter Present: ‘Hip Hop: The Songs That Shook America’Editorial Dept - October 14, 2019
From Executive Producers Ahmir “Questlove” Thompson, Tariq “Black Thought” Trotter, Shawn Gee, Alex Gibney and directors Erik Parker and One9, HipHop: The Songs That Shook America, premiered last night, October…