The eveningwear segment was and remains the core of the brand. However, the product palette has been expanded. Evening and cocktail dresses have since had everyday elements devised for them ,such as jackets, pants, skirts, blouses and undergarments.
In 2012 the label began working in a rhythm of collection cycles. The first collection brought both areas together– the constructive cocktail part with the lavish lace evening segment, which would later become their own lines.
In 2014 a separation was made between PURE – a sleek cocktail collection – and NOIR – the elaborate evening collection.
Since then PURE has functioned as a supplementary collection to NOIR. Elements can be mixed and matched to create a somewhat relaxed and reserved look. PURE also offers material alternatives for those who would like
try something other than lace. Three collections are presented annually as collections which span three different themes, techniques and price ranges.
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